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Friday, November 13
 

2:00pm MST

Social Media Boot Camp – How to get the most out of Twitter and Periscope

Still wondering what all the fuss is about with Twitter or Periscope? In this special pre-conference workshop, you will receive the keys you need to unlock the secrets of these channels! Join blogger and social media professional Missy Berggren (@marketingmama) of marketingmama.com for an interactive, hands-on training.

The Twitter session will begin with the basics and progress to advanced features that will help you enjoy tweeting and grow your blog readership. Periscope, the new live-streaming app, is a fun way to share your world with others and educate people about food allergies. Bring your laptop, smart phone, notebook and a willingness to try new things!

WORKSHOP OUTLINE:

  • 2 - 3 p.m. Twitter Basics for Beginners 
  • 3 - 4 p.m. Advanced Twitter Lessons to Maximize Your Impact
  • 4 - 5 p.m. Periscope Demonstration and Inspiration 

Speakers
avatar for Missy Voronyak

Missy Voronyak

Missy (Berggren) Voronyak  is a marketing and social media professional with more than 17 years of health care marketing and communications experience, as well as a food allergy parent and blogger. As a director with WCG, Missy helps global brands with digital marketing and social... Read More →


Friday November 13, 2015 2:00pm - 5:00pm MST
Big Thompson
 
Saturday, November 14
 

8:30am MST

Creating A Media Kit
Annelies will walk through how to create a professional Media Kit. 

Speakers
avatar for Annelies Zijderveld

Annelies Zijderveld

Annelies Zijderveld is the founder of Citron Presse Creative, an online marketing and content strategy company with deep roots in the culinary world. She has worked in food marketing for 13 years and thrives on helping connect good food brands with their core customers. She is also... Read More →


Saturday November 14, 2015 8:30am - 10:00am MST
Big Thompson

10:15am MST

Defining Your Brand & Making Your Plan
Who am I? Yes, you have a name. You might even have a website and a blog. But who are you? Learn how to define your brand and make a plan for your future of blogging. Find your niche to actually expand your potential for content, reviews, and paid work with brands. Build your brand with social media, conferences and expos, and targeted online presence. Learn how to pitch potential clients with a media kit. Learn how to get beyond just a paid review with a brand, and continue a profitable and positive relationship with a company and product.

Speakers
avatar for Erica Dermer

Erica Dermer

Blogger, Celiac and the Beast
Erica Dermer is founder and head celiac in charge of Celiac and the Beast. She started her website because she felt like she had a new and humorous voice to bring to the gluten-free table, and desperately needed some celiac catharsis through writing and blogging. With a background in marketing and market research and development (including the food and... Read More →
avatar for Keeley McGuire

Keeley McGuire

Keeley McGuire Blog
Keeley McGuire is the proud mother of “Little Miss”, her sous chef. Together they love spending time in the kitchen creating, cooking, and making fun foods. Keeley views the challenges of working full-time, parenthood, and food allergies as an adventure! Her goal is to show the... Read More →
avatar for Holly Yzquierdo

Holly Yzquierdo

Blogger, My Plant-Based Family
Holly is a Plant-Based blogger with a focus on allergy-friendly food that won't break the budget. A self-proclaimed Meal Planning Extraordinaire, she creates free weekly meal plans for her readers and Custom Meal Plans for clients. Holly published her first book, The Plant-Based... Read More →


Saturday November 14, 2015 10:15am - 11:45am MST
Big Thompson

2:00pm MST

Pinterest
Speakers
avatar for Michelle Palin

Michelle Palin

Blogger, My Gluten-free Kitchen
Michelle Palin was diagnosed with celiac disease in 2010, then set out to convert all of her family favorite recipes to gluten-free. Since 2012, she has been sharing her gluten-free recipes, favorite products and tips on her blog My Gluten-free Kitchen. She enjoys being in the kitchen... Read More →
avatar for Chandice Probst

Chandice Probst

Founder (GFF), Gluten-Free Frenzy
Chandice Probst is the Founder of www.glutenfreefrenzy.com  Chandice Founded the Celiac Disease Foundation Arizona East Valley Chapter four years ago. She has a Bachelors of Science degree in exercise and health wellness from Arizona State University. Recently she joined the Delight Gluten Free Magazine team as a regular contributing writ... Read More →


Saturday November 14, 2015 2:00pm - 3:30pm MST
Big Thompson

3:45pm MST

Pitching Your Ideas
Speakers
avatar for Sally Ekus

Sally Ekus

Sally Ekus joined The Lisa Ekus Group in 2009. She represents a wide range of culinary talent, from first-time cookbook authors to seasoned chefs, professional food writers to bloggers, and even a few television personalities. Sally loves being the liaison between an author and their... Read More →
avatar for Alisa Fleming

Alisa Fleming

Author, Go Dairy Free
Alisa Fleming founded the largest dairy-free website, GoDairyFree.org, in 2004, which is now host to over 2 million unique special diet visitors per year. She has since written and published the best-selling dairy-free book, Go Dairy Free: the Guide and Cookbook for  Milk All... Read More →
avatar for Colette Martin

Colette Martin

Author, Learning to Bake Allergen-Free: A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nut
Colette Martin is a food allergy mom, an expert on how to bake allergen-free, and author of Learning to Bake Allergen-Free: A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nuts. When her son was diagnosed with allergies to wheat, milk, eggs, soy... Read More →
avatar for Chandice Probst

Chandice Probst

Founder (GFF), Gluten-Free Frenzy
Chandice Probst is the Founder of www.glutenfreefrenzy.com  Chandice Founded the Celiac Disease Foundation Arizona East Valley Chapter four years ago. She has a Bachelors of Science degree in exercise and health wellness from Arizona State University. Recently she joined the Delight Gluten Free Magazine team as a regular contributing writ... Read More →


Saturday November 14, 2015 3:45pm - 5:00pm MST
Big Thompson
 
Sunday, November 15
 

8:30am MST

Recipe Development
Speakers
avatar for Jackie Ourman

Jackie Ourman

Jackie Ourman is a chef, recipe developer and food writer. She recently worked as a test kitchen contributor at Bon Appétit Magazine. Jackie began her culinary journey in 2011 after she and her son were diagnosed with celiac disease, in addition to managing life-threatening food... Read More →
avatar for Cybele Pascal

Cybele Pascal

CYBELE PASCAL is the author of three bestselling cookbooks, Allergy-Free and Easy Cooking, The Allergen-Free Baker's Handbook and The Whole Foods Allergy Cookbook. She has appeared on The Martha Stewart Show, the Food Network, the Today show, Good Morning America Health, PBS, and... Read More →
avatar for Jules Shepard

Jules Shepard

Jules Shepard, a celiac diagnosed in 1999, is also an indomitable perfectionist with a penchant for equality and fairness. This former prosecuting attorney was simply unwilling to accept the dry, gritty, vacuous foods that were the norm then. Two years in her kitchen, and Jules had... Read More →


Sunday November 15, 2015 8:30am - 10:00am MST
Big Thompson

10:15am MST

"Blog and Order" Legal Q & A Panel

Blog and Order: Legal Q&A Panel

Assly Sayyar, Esq., of Assly Sayyar, Attorney at Law, Inc. –She will answer questions regarding defamation, corporate formation and governance, and contracts

Francis Rushford, Esq., of Rushford Bagla, Leakakos, LLP – He will answer questions about intellectual property, trademarks, copyrights etc.

Kelly Bagla, Esq.  of Rushford Bagla Leakakos, LLP – She will answer questions about entrepreneurial and business law and most importantly raising capital and money to start or bring your business to the next level.

We will be asking attendees for solicited questions ahead of the conference, so please stay tuned for the call for your legal questions! 

Speakers
avatar for Francis Rushford, Esq.

Francis Rushford, Esq.

Francis Rushford is a Partner at Rushford Bagla Leakskos, LLP and has over 35 years of experience in law and technology. He is currently providing strategic advice and counsel to a very select group of global Fortune 500 Companies. Francis is also a founder and Managing Director... Read More →
avatar for Assly Sayyar

Assly Sayyar

CEO, Assly Sayyar, Attorney at Law
Assly Sayyar is Of Counsel to Rushford Bagla Leakakos, LLP and is a skilled and diligent attorney who has been practicing as a trial attorney since 2004.  Assly has strong litigation experience and is capable of handling California, Nevada, and Federal civil lawsuits from start... Read More →


Sunday November 15, 2015 10:15am - 11:45am MST
Big Thompson

1:45pm MST

Publishing & Promoting Your Book: Simple Steps For Putting It All Together
Publishing & Promoting Your Book: Simple Steps For Putting It All Together Whether you only have an idea for a book or just finished writing your last chapter, find out how you can publish and promote your book! Learn the step-by-step process to independently publish through the Amazon platform, how you can create a prelaunch plan to help gain sales before the book is released and effective strategies to increase sales and get Amazon reviews after it's published.

Speakers
avatar for Rivka Kawano

Rivka Kawano

Author, What To Post: A Complete Guide to Effective Social Media
Rivka Kawano is a social media expert, speaker, and author of the book What To Post: A Complete Guide to Effective Social Media. She also has first hand experience with the danger that food allergies present and loves to help people find ways to reach their audience with this important... Read More →
avatar for Stacey Stratton

Stacey Stratton

Peanut Free Zone
Stacey Stratton is using her BA in Communications, MA in Special Education, and experience as an educator, to work with parents and schools in communicating the special needs of children with food allergies.  Her book, Allergies at School, is a resourceful guide for parents w... Read More →


Sunday November 15, 2015 1:45pm - 3:00pm MST
Big Thompson

3:00pm MST

Social Media -What You Need to be Be Implementing
Speakers
avatar for Ritesh Patel

Ritesh Patel

Chief Digital Officer, Ogilvy CommonHealth Worldwide
Ritesh has over 15 years of professional experience. As the Chief Digital Officer at Ogilvy CommonHealth, he is well-versed in the digital arena and has developed comprehensive digital and social media programs for several healthcare clients, as well as implemented standards for... Read More →


Sunday November 15, 2015 3:00pm - 5:00pm MST
Big Thompson
 
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